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“At the same time wealthy women have a high standard in choosing their husbands.

“Men have a much higher success rate [in finding love] and a much broader selection, since they can choose someone from a lower social group,” said Chen, whose family controls a Chengdu property and hotel empire.

“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.

“They are very busy, of course, so they don’t have much time to meet the ideal date.

They are always surrounded by business people or customers so they don’t have much of a chance to meet good guys outside their [immediate] circles.” Wealthy women also faced prejudice from men of their own social class, he claimed.

“They are not looking for toyboys,” said Mr Du, who is 45 and holds a Master’s degree in Engineering from the University of Minnesota but said he was happily married with two children.

“They are looking for guys who are very mature, understanding and very supportive, with a sense of humour and good taste [and] who know how to enjoy life and are honest.” A taste for Mahjong — a traditional Chinese gambling game — was also desirable, he added.

Last year Chengdu’s economy grew 15.2 per cent while the city’s New Century Global Centre, a commercial and leisure complex that will reputedly be the world’s largest stand-alone building, is set to open later this year.

The Mediterranean-themed complex will reportedly boast two luxury 1,000-room hotels, hot springs, a marine park and its own artificial beach.

“He should have some economic strength, at least 10 million yuan in assets, since all my friends have that much money or more and the personal wealth is a reflection of integrated capability.