To survive, they’ll need a novel marketing strategy and a focus on untapped potential daters—sites targeting niche markets have higher rates of membership growth, according to the report.

The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.

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For more information on the UK online dating market, see the latest research: UK Online Dating Market Follow us on Twitter @Cand MResearch" data-reactid="11"A new online dating website called Bristlr that is aimed at men with beards and those who love beards was created as a joke by John Kershaw but thanks to the innovative features that have been introduced the site is helping change the UK dating market.

Bristlr now has a total of 60,000 users and has fixed one of the main issues that online daters face across the vast majority of dating websites.

As opposed to most matching sites, which tend to put your interaction with somebody else in a vacuum."Thanks to the positive response the new and improved messaging system has received, Bristlr is hoping to soon add more functions that users have been requesting.

One of the key features that Bristlr is working on is a rating system for users to grade each other, based on message content.

These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.Those users who rank highly will be given a star on their profile, indicating a high message quality level.The UK online dating market has seen many new companies enter into the market over the past two years, which have been extremely successful.Bristlr's creator John Kershaw explains what he is trying to achieve with the site "I view it as trying to make the service subtly more open and honest.